Program

Save the Dates! April 4-5-6, 2017
April 4, 2017, at 10:00 AM - April 6, 2017, Noon


License to Steal

"This is THE Wine Marketing Conference. The one that emphasizes strategies, approaches, and ideas to generate winery revenue and profitability. Geared to owners, operators, general managers, marketers and/or anyone in a winery that can or has a responsibility to impact sales results.

Learn simple, yet, specific and easily executable tactics to develop and drive your business. Share your own successes to help our industry prosper and flourish no matter where you are from (hence LTS)

If you cannot make it .. someone from your winery should!

The annual gathering of the industry's best and brightest minds where 'ideas for theft' are integral to the conference - with inspiration from great marketers outside our immediate industry

2017 Theme: the Power of StoryTelling


TUESDAY, APRIL 4

8:30 AM - 12:00 PM ADDED BONUS: Kent State University Hospitality Seminar OPEN to License to Steal Conference Attendees

8:30 AM Continental Breakfast

9:00 AM - 9:45 AM "Leaders Building Culture" Tom Wallace, partner Kopplin Kuebler & Wallace

10:00 AM - 10:45 AM EDUCATIONAL SESSIONS
Session A - Airbnb, B&B- What's the Difference?
Session B - Club Management 101

11:00 AM - 11:45 AM EDUCATIONAL SESSIONS
Session A - Human Resources Best Practices
Session B - Impact of Casinos in Ohio

12:00 pm - 12:45 PM Group Luncheon, Networking Event, Vendor Showcase

1:00 PM - 1:45 PM STORYTELLING: "Telling Your Story More Effectively Through Social Media"
Kathy Gray, Pole Position Marketing

1:45 PM - 2:30 PM PANEL DISCUSSION: "Tapping into Millennials in the Marketplace"
Millennials from Kent State University's Tourism and Hospitality program

2:30 PM - 3:00 PM STEAL SESSION: "Advertising Practices Beyond Social Media"
From the attendees - please bring YOUR ideas

3:00 PM - 3:30 PM STORYTELLING: "Weddings at Your Winery: Mistake or Opportunities"
Scott Swaldo, Gervasi Vineyard

3:30 PM - 3:45 PM Break

3:45 PM - 4:45 PM PANEL DISCUSSION: "Going Viral with Your Story and Getting Media Attention"
Dan Young, Young's Dairy, Lisa Heidenreich, The Winery at Versailles, Jeff Hicks, Gervasi Vineyard

6:00 PM Reception and Dinner

WEDNESDAY, APRIL 5

8:00 AM - 9:00 AM Continental Breakfast

9:00 AM - 9:45 AM STORYTELLING: "Selling Salesmanship & Building Teams of Sales Professionals"
Ruth Kujala, Ohio Wine Producers Association

9:45 AM - 10:45 AM STORYTELLING: "Telling your Story Through Powerful Photographs"
David Hagen and Megann Galehouse, BurkleHagen Food Photography, Cleveland, Ohio

10:45 AM - 11:30 AMSTEAL SESSION: "Festivals & Events – The Good, the Great, the Bad & the Ugly"
From the floor: please bring YOUR ideas

11:30 AM - 12:15 PM STORYTELLING: "How Communities Adopt Their ‘Wine Country” Stories"
Traverse City, Michigan, Geneva, Ohio

12:15 PM - 1:15 PM Lunch

1:15 PM - 2:00 PM PANEL DISCUSSION: "Seeing Yourself through the Eyes of Secret Shoppers"
Mandy Ulicney and Scott Tribuzi, Kent State University,
Rick Trice, The Winery at Spring Hill, Ruth Kujala, Ohio Wine Producers Association

2:00 PM - 2:45 PM STORYTELLING: "A Smart Man Once Said, "If you Don't Give Customer Service Excellence. Someone Else Will"
Scott Swaldo, Gervasi Vineyard

2:45 PM - 3:00 PM Break"
3:00 PM - 3:45 PM STORYTELLING: "New York Drinks New York": Sharing New York's incredible successes Jim Trezize, WineAmerica, formerly: New York Wine and Grape Federation

3:45 PM - 4:30 PM PANEL DISCUSSION: "Using Print Most Effectively" and "Blogger Best Practices"
Sue Myers, TheWineBuzz Magazine and Michelle Vanorsky, HelloCLE

6:00 PM Dinner

THURSDAY, APRIL 6

8:00 AM - 9:00 AM Continental Breakfast

9:00 AM - 9:30 AM
OPPORTUNITIES ABOUND: Wine America: Music licensing, Tax Modernization Act, Policy Programming
Jim Trezise, Wine America

9:30 AM - 10:15 AM STORYTELLING: "Ohio Wine Consumer Perception Study" - Best Marketing to Your Core Customers Christy Eckstein, Ohio Grape Industries Committee

10:15 AM - 10:45 AM STORYTELLING: "Using and Sharing Pictographs to Educate Consumers"
Ruth Kujala, Ohio Wine Producers Association

10:45 AM - 11:30 AM STEAL SESSION: "Vendor Resources: Finding Best Swag & Gift Shop Items"
From the floor - bring YOUR best list of great vendors




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