License to Steal
National Wine Marketing Conference
April 1-2-3, 2008

Tuesday afternoon: The 'License to Steal' session: presentations by the sponsor states' the best new and innovative marketing programs launched during the past couple of years

Evening welcome reception: Grazing event where each state and participating winery shares their best vintages

Wednesday:
Morning Keynoter: Bill Geist of Zeitgeist Consulting: the spirit of the time, the essence of the moment - a thought provoking and attitude changing presentation on marketing, customer service and trends

Lunch Keynoter: Patrick Fegan of the Chicago Wine School: observations on the growth of the American wine industry

Other topics will include: penetrating the Snow Bird markets of the south, Generational Marketing, tabbing into wine bloggers', creating a shared advertising program that benefits all, wine trails: ideas and problem solving

Evening Keynoter: Tim Moriarty, editor, Wine Enthusiast magazine on wine trends, wine and food pairing and observations about the consumers who read his magazine.

Thursday:
Presentations of getting the most out of regional wine schools, wine and food pairing demonstrations to use with consumer groups, festivals: traditional and non traditional revenue streams, getting the most out of your tasting room

*time slots for speakers subject to change based on travel schedules