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Save the Dates! April 20-21-22, 2015
License to Steal:
What: a gathering of winery owners and marketing directors, tourism specialists, ancillary businesses that benefit from wineries in their region, economic development people and all interested in the growth of the American grape and wine community.
Why: because years ago, there were few marketing-only conferences that helped keep wineries ahead of the marketing curve.
Who: everyone who is interested in the above.
7:00 p.m. April 19,2015 Wine America SRAAC dinner - open to members of WineAmerica where issues of importance to the national community will be presented/discussed
April 20-21-22, 2015
Featuring a presentation by Peter Shankman, founder of HARO and author of Zombie Loyalists, Using great service to create rapid fans
Search Engine Optimization: the world of Google and its counterparts has changed – and those changes will continue. To continue to be relevant in the competitive world in which we live, we need to keep ahead of the curve. From WeDoDigitalon.com
City food tours: Culinary tourism continues to be one of the most important drivers among a demographic which has great appeal to the wine community. City food tours is a trend which provides the opportunity to help wineries build ‘street cred’ with the foodie community – and as a way to open doors within the restaurant trade.
Conducting focus groups: Developing a focus group program can provide critical insights to winery associations as well as for individual business. Learn how you can create a version of this tool which is both inexpensive and tremendously valuable
Creating a volunteer cadre: Given the national concerns about volunteerism and for profit businesses which has emerged over the past year, finding ways to creatively build, use and implement programs for legally using volunteers is essential.
Maps and Apps: Ohio State University Extension has developed a dynamic program regarding the latest trends in mobile marketing.
Secret Shoppers: an important vehicle to improve customer service, to train tasting room staff and build a competitive edge vis a vis competitors [nearby wineries and otherwise] is to develop a Secret Shopper program.
Additional programming presented by the state wine association directors from across the nation…details coming soon.
Business track [concurrent session]
Family winery succession: In a recent survey, a very small percentage of wineries have succinct plants for passing their business on to heirs or others. This session will provide specific tools for preparing your business for the next and subsequent generations: David Marrison, Ohio State Extension
Selling your business: As the wine industry pioneers across the country are looking to retire, many have found difficulty in selling their investment. This seminar will provide information for assessing, preparing, planning and finding ways to get the most value out of family winery.
Farmland Preservation: Winegrowers are stewards of their land and often hope to keep that land in vineyards for perpetuity. However, before committing to a preservation program, farmers need to look at the opportunities and pitfalls of permanent easements on farmland properties.