Save the Dates! April 4-5-6, 2017
License to Steal
"This is THE Wine Marketing Conference. The one that emphasizes strategies, approaches, and ideas to generate winery revenue and profitability. Geared to owners, operators, general managers, marketers and/or anyone in a winery that can or has a responsibility to impact sales results.
Learn simple, yet, specific and easily executable tactics to develop and drive your business. Share your own successes to help our industry prosper and flourish no matter where you are from (hence LTS)
If you cannot make it .. someone from your winery should!
The annual gathering of the industry’s best and brightest minds where 'ideas for theft' are integral to the conference – with inspiration from great marketers outside our immediate industry [Time slots and registration available shortly]
2017 Theme: the Power of Story Telling
Featured guest speaker: George Rose, Sonoma Photographer whose work is internationally acclaimed: Telling your story through powerful photographs
A panel discussion: Taking your story viral and creating earned media: Dan Young of Young’s Dairy: How I took the story of a windblown cow and generated millions of viral followers --- Lisa Heidenreich: A pony in my barn; Jeff Hicks: Our USA Today success story
Kathy Gray, Pole Position Marketing: Beyond the ‘freebees’: Telling your story more effectively through Social Media
Scott Swaldo, Gervasi Winery: Weddings: Opportunities abound
Kent State University: Panel discussion: Millennials in the marketplace: tapping into this powerful group to build business today, into tomorrow and beyond
Traverse City and Geneva, Ohio: How these communities made the ‘Wine Country Story’ part of their marketing efforts and how you replicate that in your town.
Secret Shopping programs: The importance of seeing your ‘story’ through the eyes of others, a template for success
Scott Swaldo: Exceptional customer service programs
Ruth Kujala: using info-graphs to tell your story … using Facebook, Pinterest, and other social media to grab your current and potential customers’ attention
1. Vendor resources: finding the best, most interesting, most reasonable and most utilitarian gift shop items and swag selections
2. Festival and event best practices: the good, the great, the bad and the ugly
3. Advertising beyond Social Media: what still works?