Program

Save the Dates! April 17,18 & 19 2016

License to Steal

"This is THE Wine Marketing Conference. The one that emphasize strategies, approaches, and ideas to generate winery revenue and profitability. Geared to owners, operators, general managers, marketers and/or anyone in a winery that can or has a responsibility to impact sales results.

Learn simple, yet, specific and easily executable tactics to develop and drive your business. Share your own successes to help our industry proper and flourish no matter where you are from (hence LTS)

If you cannot make it .. someone from your winery should!

We have invited some the nation's foremost speakers in the areas of Consumer perception, Commodity Cooperation, Brand Development and more. Program details coming soon

Consumer Perception Study: Report on a new Ohio effort to identify the types of consumers and their views of regional wines. The results will be applicable to every regional industry across the country.

Brand development
Differentiating your brand to become the 'First Mover' in your category.
Creating positive brand experiences
Positioning your wine as a 'Luxury' brand

Working with the Media: a panel of nationally recognized media leaders will be available to hear your 'pitches' and share their insights on how to get your materials published.

Wine Trails: Optimizing the opportunities and revitalizing regional wine trails.

Cross commodity promotions: Taking advantage of other beverage, agricultural and tourism entities to sell more wine.

Staff training and appreciation programs to build a stronger sales team.

Taking Social Media to the next level.

Agenda

Sunday - April 17th

10:00 am Steal Session #1 participating states offering their latest and greatest programs
11:00 am Group discussion of branding: from the floor: what it is, why it is important
11:20 am Video from Rodger Brooks: Branding 101 from an internationally recognized expert
11:45 am Positioning your brand as a 'luxury' vs. as a 'want' or a 'need' - Kristofer Sperry
12:30 Lunch

1:45 pm Wine Trails - Paul Thomas: Seneca Lake Wine Trail: Its powerful position in the world of Wine Trail Branding
2:45 pm Noelle Fyock: Making sure you staff training lives up to your brand
3:30 pm Break
3:45 pm Steal Session# 2 = Tasting room tidbit:: selling more to each customer, successes and horror stories from the attendees
6:00 pm 'Progressive dinner' and winetasting at The Lakehouse Winery Event Room (Featuring red wines from attendees home states), Crosswinds Grill (featuring wines from The Lakehouse Winery) and The Lakehouse B and B (featuring white wines from attending states)

Monday - April 18

9:00 am More branding on your community - Roger Brooks video
9:30 am Commodity panel - How to work with our commodity partners to mutually reinforce your brands - Jeanette Merritt, Indiana Pork Council, Jim Chakaras, Ohio Poultry Association, Beef and Cheese representatives tba
10:30 am Media Panel - Paul Franson, (Senior Correspondent for Vines and Wines magazine), Phil Levine,(WAKR Radio), Marc Bona (Cleveland Plain Dealer), Mark Fisher,(Dayton Daily News)
11:30 am Media Pitches from the audience

12:30 am Lunch

1:45 pm Consumer Perception Study - Christy Eckstein
2:45 pm Jim Cheney - 9 on the Vine project
3:15 pm Break
3:30 pm # 4 Steal Session: Wine and food pairing ideas and programs
6:00 pm Dinner at Pairings, Ohio's Wine and Culinary Experience


Tuesday April 19

9:00 am Kathy Gray Pole Positioning taking your Social Media to the next level
10:00am Rachel Talton Flourish: Creating Your Irresistible World Class Brand




Who Should Attend?     Program     Online Registration     Room Rates     Participating State Associations