Program

Save the Dates! April 17,18 & 19 2016

License to Steal

"This is THE Wine Marketing Conference. The one that emphasize strategies, approaches, and ideas to generate winery revenue and profitability. Geared to owners, operators, general managers, marketers and/or anyone in a winery that can or has a responsibility to impact sales results.

Learn simple, yet, specific and easily executable tactics to develop and drive your business. Share your own successes to help our industry proper and flourish no matter where you are from (hence LTS)

If you cannot make it .. someone from your winery should!

We have invited some the nation's foremost speakers in the areas of Consumer perception, Commodity Cooperation, Brand Development and more. Program details coming soon

Consumer Perception Study: Report on a new Ohio effort to identify the types of consumers and their views of regional wines. The results will be applicable to every regional industry across the country.

Brand development
Differentiating your brand to become the 'First Mover' in your category.
Creating positive brand experiences
Positioning your wine as a 'Luxury' brand

Working with the Media: a panel of nationally recognized media leaders will be available to hear your 'pitches' and share their insights on how to get your materials published.

Wine Trails: Optimizing the opportunities and revitalizing regional wine trails.

Cross commodity promotions: Taking advantage of other beverage, agricultural and tourism entities to sell more wine.

Staff training and appreciation programs to build a stronger sales team.

Taking Social Media to the next level.



Who Should Attend?     Program     Online Registration     Room Rates     Participating State Associations