New this year: All LTS sessions will be open to all EWE attendees
License to Steal | National Wine Marketing Conference
License to Steal, as described by Donniella Winchell, Executive Director of the Ohio Wine Producers Association and Conference Chair, is “a place where wineries, growers, and ancillary entities willingly share, collaborate, and contribute to the future strength of the grape and wine communities across the nation. Sessions are lively, interactive, and led by some of the most exciting marketing minds in the business.”
ANYONE directly involved in the wine industry: owners, general managers, marketers, tasting room staff and event planners should attend License to Steal, the National Wine Marketing Conference.
Additionally, those that wish to build stronger relationships with their area wineries, including trade organizations and governmental wine-supportive entities, tourism professionals, lodgers, restaurants, transportation services, and regional attractions are invited to inspire, share and, of course, steal.
License to Steal was "born" nearly 20 years ago when seven state association directors gathered together to share dynamic and cutting-edge marketing ideas, which, at the time, were not a part of any other American wine and grape conference. Over the years it has grown to become one of the most respected conferences of its kind. The current program owes a debt of gratitude to the following states for helping to launch what has become "LTS" - Illinois, Indiana, Michigan, Missouri, New York, Ohio, and Pennsylvania
As Leon Adams, iconic California wine author, and legend once shared: “The greatest wine in the world will never be discovered if its stories are not told by the media and then sold by our marketers.”
All sessions will be open to all EWE registrants!
Tuesday and Wednesday will focus on a wide range of topics to help marketing managers sell the fine wines their vineyard and cellar teams produce.
March 26-27, 2025
Lancaster Marriott at Penn Square
Lancaster, PA
See the Eastern Winery Exposition website
Do you have questions about the conference or are you interested in participating as a speaker or a sponsor? If so, please complete the contact form.
-or-
Donniella Winchell
Executive Director, Ohio Wine Producers Association
dwinchell@ohiowines.org
440-466-4417
