Who Should Attend LICENSE TO STEAL [aka the National Wine Marketing Conference]? Easy enough.

ANYONE directly involved in the wine industry: owners, general managers, marketers, tasting room staff and event planners.

Additionally, those that wish to build stronger relationships with their area wineries, including trade organizations and governmental wine-supportive entities, tourism professionals, lodgers, restaurants, transportation services, and regional attractions.

In 2017 two regional options are available, each with unique programming, including the very popular 'steal sessions' where the best and newest marketing ideas are shared with and among attendees.
The 'original' Midwest version is designed to accommodate industry representatives located 'between the Appalachians and the Rockies.'

The 'new' Eastern version will be imbedded within the Eastern Winery Exposition, the largest wine and grape trade show and conference east of the Pacific states. As an added incentive, LTS East attendees will participate in the conference's social events and have access to EWE's large and dynamic trade show.

"License to Steal" is noted as a venue where wineries, growers and ancillary entities willingly share, collaborate and contribute to the future strength of the grape and wine communities across the nation.